Is vegan food Google’s next big thing? It reportedly tried to buy a synthetic burger company


#AceFoodNews – July.29: Is vegan food Google’s next big thing? It reportedly tried to buy a synthetic burger company
The Next Web / Jackie Dove

cheeseburger
There is seemingly no end to the lengths that former and current meat-eaters will go to find meat substitutes that taste exactly like — meat.

Food companies developing plant-based meat equivalents seem aware of that juicy tidbit. And now, Google may be getting into the act, apparently pursuing a long-term interest it has had in the food industry — starting with founder Sergey Brin’s cultured beef project, a stab at making burgers from stem cells.

Now, an unconfirmed report has it that Google recently tried to purchase Impossible Foods, the outfit behind another vegan burger under development called The Impossible Cheeseburger. While vegetarians would generally refer to such a…

This story continues at The Next Web

Original Article: http://feedproxy.google.com/~r/TheNextWeb/~3/7Qlhly0af-g/

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