#AceFoodNews – A new analysis of TV adverts found almost one in four ads shown between eight and nine pm were for food (22 percent), with viewers seeing up to 11 junk food adverts per hour.
According to research carried out for the British Heart Foundation, children are “bombarded” with junk food ads. VoR’s Scott Craig spoke to Malcolm Clark from lobby group Sustain.
Lobby group Sustain say that nearly a third (31 percent) of food adverts shown between eight and nine pm use themes of ‘fun’ and over half used children or child-aged characters to promote their food (53 percent).
Around a third of ads ended with a website or Twitter hashtag – a key way of reaching teenagers.
British Heart Foundation Chief Executive, Simon Gillespie, said: “Parents don’t expect their children to be bombarded with ads for unhealthy food during prime-time TV, but that’s exactly what happens.
“Even when the show is over, junk food marketeers could be reaching out to young people on-line. A lack of regulation means companies are free to lure kids into playing games and entering competitions – all with a view to pushing their product.
“We want the government to protect children by switching off junk food adverts on TV until after 9pm and putting rules in place to stop children becoming fair game for internet marketing.”
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