Sainsbury’s smoked haddock – is it really smoked?

I realise your comments box was closed Ron but looking into Tescos latest advert on UK TV and it purports to be smoked ,wondered if you knew anything? Here is a link as a guide
Any help you can give gratefully received.

Ron's Rants...

I’ve written here before about the absurd wetness of Sainsbury’s smoked haddock, a fish that has supposedly gone through two processes – brining, then smoking – which would naturally reduce the moisture content, not increase it (fish, despite its environment, is not actually waterlogged).

Then, today, for reasons which still elude me, I

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