Dr. Bronner’s soapbox: Working GMO labels into a lather


The example used that ” Cleanliness is next to Godliness” was one of favoured phrases, nut over the past few years a lot of soaps ,now classed as preparations, contain colours, preservatives, and other ingredients, that destroy the skin integrity on elderly people. Also damage the PH balance of other people, causing dryness. The fact that this has become an in built way to sell more products, namely body lotions and the like!

Grist

Perhaps it’s no surprise that a company famous for filling every available inch of its product labels with words favors adding more words to labels. The inevitable next step: Creating labels that campaign for more labeling.

Dr. Bronner’s Magic Soaps is one of the biggest donors supporting Washington state’s proposition 522, which would require food makers to label products that might contain genetically modified ingredients. Now Dr. Bronner has created a special label for its quart-sized soaps, promoting Prop 522.

I’ve always loved Dr. Bronner’s soap. It’s the smell of my people: the clean hippies, as opposed to the dirty kind. As a kid, I practiced reading on those labels, rotating the bottle to follow the text as my toes pruned in the bath. The labels look like something you might find on a bottle of laudanum-based snake oil, or in a 19th century Farmers Almanac advertisement, back in the days…

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